01
Scope the pursuit
Review the RFQ, decide fit, confirm scope and fee.
Public-sector AEC pursuits / Southern California
You have an RFQ.
We build the strategy.
We write the response.
Urban Studio helps Southern California AEC firms assess project fit, shape a win strategy, and develop a clear, coordinated SOQ or proposal.
Before the response
More submissions.
Lower capture.
Firms sent 32% more proposals in 2025 while median capture fell to 44.4%. More volume takes principal time without promising more work. Urban Studio helps you choose the pursuits worth that time, then develop the response.
Deltek Clarity A&E Study, 47th edition: 896 firms in the U.S. and Canada, 2025 data, as reported by Full Sail Partners. Your firm’s numbers will differ.
The math
Run your numbers before you pursue.
Estimate the billable value of internal pursuit time, then compare it with a fixed-fee response. Change the inputs to reflect your firm.
$18,182Billable value of internal pursuit time per win at your current win rate.
$96,000480 internal proposal hours per year, valued at your billable rate.
$24,000120 hours from skipping weak-fit pursuits, valued at your billable rate.
$1,500Modeled net per pursuit at a $4,500 fee, after 10 review hours.
This is a planning estimate, not a promise of savings or results. It assumes internal pursuit time could be billed at the entered rate if reallocated. Change the values to reflect your firm; time counts as value only when it returns to billable work.
The schedule
Built back from your due date.
Milestones are set after reviewing the solicitation, page count, client inputs, and deadline.
02
Gather inputs
Collect resumes, project data, and technical input.
03
Develop the draft
Build the response around the agency’s criteria.
04
Review together
Complete agreed review rounds and revisions.
05
Final handoff
Your team approves and submits the package.
The actual schedule depends on the RFQ, scope, and timely client inputs.
We run the pursuit.
You approve the submission.
We handle
- The pursuit schedule and follow-up
- Story and positioning, developed with your team
- Agreed writing, layout, and review rounds
- Submission-ready files on the agreed date
You control
- Technical judgments and licensed work
- Factual accuracy of your qualifications
- Required forms, certifications, and fee proposals
- Final compliance approval and submission
Urban Studio provides proposal writing and pursuit coordination. It is not an architecture or engineering firm and does not guarantee shortlist or award.
25years across AEC and capital programs
$750M+combined project value of pursuits won in 2026
Experience
Public work. Complex environments.
K–12 schools, corrections, city and county projects, laboratories, semiconductor facilities, and mission-critical environments.
2026 pursuits include public-agency on-call design-services awards with terms up to five years, and projects that began immediately after award. Combined project value, not Urban Studio revenue.
Urban Studio / Southern California
Request a fixed quote.
Send the solicitation and due date. We’ll respond with a go/no-go read, scope, schedule, and fixed fee before you commit.
Email Urban Studioinfo@urban-nomad.org